In an effort to expand its business offering, WhatsApp, the messaging app owned by Meta, is ready for a major upgrade. According to a report by WABetaInfo, the app is currently working on an optional feature that will allow business accounts on WhatsApp for Android to add verification badges to their channels.

This upcoming feature will empower businesses to stand out with a verified badge on their channels. The process involves subscribing to MetaVerified, a special service designed for businesses.

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A sneak peek at the feature reveals that a new screen for business accounts will soon add the option to add a verified badge to their channels. However, it is important to note that this distinct privilege of subscribing to Meta Verified and receiving a verification badge is limited to businesses, not individual users or non-business accounts.

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This move, as highlighted by WABetaInfo, is strategically positioned to significantly increase business visibility on the platform. The certification mark not only adds authenticity but also gives an indication on the business that is being added to the channel directory.

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For businesses, this is a valuable opportunity to build credibility and improve discoverability on WhatsApp. The addition of verified badges is designed to make business channels more visible, ensuring they are easily discoverable and trusted by users. Stay tuned for this exciting update that aims to elevate your business presence on WhatsApp.

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